I’m a strategist, a storyteller, a developer, a creator, an explorer, and so much more. While my professional titles label me as a writer and a content strategist, my work has empowered me to gain experience in many roles cross functionally in both marketing and product organizations.
Roles I’m familiar working in:
Executive producer
Brand and content strategist
Vendor and project manager
Data analyst
I’m currently happily employed at Businessolver where I work with our product, sales, and marketing teams to improve the benefits experience for employees and HR teams by leveraging data, storytelling, and experience design.
experience from the field
Skills to Pay the Bills
Strategic thinking
Content strategy and design
Brand management
Content management and standardization
Copywriting, SEO, and editing
Fluent in Excel
Proficient in Adobe Creative Suite
UX writing
Proficient in AP and Chicago Styles
Persona development
Cross-functional partnerships with product, sales, and client services divisions
PR and crisis management
Executive and leadership team collaboration
Social media strategy
Crushing a case of La Croix
Doing things even when I don’t want to
Experience
Marketing Content Strategist
Businessolver, Remote, January 2022 - Present
I’m a cross-functional strategist primarily focused on top-of-funnel efforts and communications with down-stream impact.
Notable work and accomplishments:
Executive producer for Brews with Bruce, a bi-monthly compliance- and culture-focused webcast
Executive producer for our webinars, zeroing in on a variety of topics including: mental health and well-being, RFP/vendor sourcing, DEI, empathy, and executive thought leadership.
Executive content producer/lead writer for high-visibility reporting, white papers, and other proprietary content.
Awards and recognition strategy; currently rolling out an updated initiative to broaden our scope and incorporate DEI and individual contributors into our recognition planning and PR
PR strategist; crafting press releases, monitoring the news cycle to forecast our strategy, identifying opportunities to feed to our PR team, managing external executive thought leadership opportunities, and more.
Internal and executive communications lead