Sears Marketplace Seller Content Recommendations

The Sears Marketplace is similar to the Amazon Marketplace: third party vendors can partner with Sears to sell their products online through Sears.com. For the Sears shopper, the experience was near-seamless, save for a few tags and banners letting them know where they were buying their items from.

However, overall Marketplace traffic and engagement were pretty poor. The Marketplace product team partnered with the .com content teams to create a Marketplace Sellers Guide to help our vendor partners create successful product page content for their items.

We broke these guidelines into 4 sections: image best practices, asset and attribute guidelines, SEO best practices, and copywriting recommendations. Check out the guide that’s still in use today below: